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Sports betting has grown into a multibillion-dollar industry globally, attracting millions of participants who place wagers on everything from football matches to horse racing. At the core of this thriving industry are bookmakers, often referred to as bookies, who play an integral role in its structure and function. Their influence extends beyond merely accepting bets; they are pivotal in shaping the betting experience, Online Betting setting odds, and managing risk. This article explores the multifaceted role of bookmakers in sports Online Betting, shedding light on their responsibilities, strategies, and impact on the industry and its participants.